"Animate Aeon Matsue" will reopen on July 18, 2026! A campaign celebrating the reopening kicks off today!!
Animate Co., Ltd. will relocate “Animate Aeon Matsue,” located in Matsue City, Shimane Prefecture, from the first floor to the second floor and reopen the store on July 18, 2026.
“Animate” is a specialty store for anime, comics, and games with 125 locations across all 47 prefectures in Japan. “Animate Aeon Matsue” opened in 2015 as the final store to complete our expansion into all 47 prefectures and has been enjoyed by many customers ever since. In conjunction with the renovation of the Aeon Matsue Shopping Center, we are relocating from the first floor to the second floor and reopening!
To commemorate this reopening, we will be holding events such as a “Lucky Draw,” a “Before→After Campaign,” and “Animate Lucky Bags.” As part of our “Limited-Edition Clear File Giveaway!,” we will be giving away clear files featuring a limited-edition design—an homage to the poster displayed at the grand opening of “Animate Aeon Matsue” in 2015—to the first customers each day! Please be sure to visit “Animate Aeon Matsue” before its reopening.
Event Information
1) Animate Aeon Matsue Raffle Event
Event Dates:
July 18–20, 2026
Event Details:
1. During the event period, follow the Aeon Matsue Store’s official X (Twitter)
2. Show us a screenshot of you reposting the pinned post
3. Participate in the raffle—everyone wins!—and win fantastic prizes!
Prizes:
1st Prize: 2,000-yen Animate gift certificate
2nd Prize: 1,000-yen Animate gift certificate
3rd Prize: 500-yen Animate gift certificate
4th Prize: 200-yen Animate gift certificate
5th Prize: A small gift
*Gift certificates can be used starting the day of the event.
*The giveaway ends when prizes run out.
2) Before→After Campaign
Event Dates:
July 18–26, 2026
Event Details:
During the event period, we will be posting updates on the store’s status [Before the Move → After the Move] on Animate Aeon Matsue’s official X account (@animateimte).
Customers who present a screenshot of that post at the store after the grand reopening will receive a gift! Additionally, if you show the “Aeon Matsue Store” follow screen from the Animate app, you’ll receive an extra gift.
*Gifts are available while supplies last.
3) Get a “Limited-Edition Clear File”!
Event Dates:
July 18–20, 2026
Event Details:
During the event, the first customers to visit each day will receive a “limited-edition clear file”!
*While supplies last.
4) To Celebrate Our Grand Reopening! Animate Lucky Bags
Event Period:
July 18, 2026 – While supplies last
Event Details:
We’ll be selling great-value lucky bags in-store on a first-come, first-served basis starting with our grand reopening! ♪
Store Information
Address:
151 Higashi-Asahi-cho, Matsue City, Shimane Prefecture 690-0001
2nd Floor, Aeon Matsue Shopping Center
Directions: 8-minute walk from JR Matsue Station
Hours: 10:00 AM – 9:00 PM
*Please note that the content is subject to change, postponement, or cancellation due to various circumstances.
Related URL
“Animate Aeon Matsue” Website:
https://www.animate.co.jp/shop/matsue/
“Animate Aeon Matsue” X:
https://x.com/animateimte
©Kazuhiko Shimamoto・MOVIC Illustration: Kazuhiko Shimamoto
